IBEROSTAR PICKS FREDERICK SWANSTON TO LAUNCH BEACH RESORT IN MEXICO
ATLANTA, June 1, 2007 – Iberostar Hotels and Resorts, an international developer of upscale resorts with properties in ten countries around the world, has selected Frederick Swanston to launch the Iberostar Grand Hotel Paraiso on the Mayan Riviera, Mexico. The Grand Hotel Paraiso is the first adults-only resort in Iberostar’s new Grand collection of resorts.
Frederick Swanston’s deep creative credentials and Hospitality experience caught the eye of John Long, Vice President of Sales and Marketing. “We saw what they’ve done for other properties, and it was impressive,” Long said. “Frederick Swanston is outstanding creatively but we expect their contribution to exceed that. They dive in and find ways to help that go well beyond creating ads.”
Frederick Swanston’s first work for the Grand Hotel Paraiso is currently in development. Billings on the account were not disclosed.
About Iberostar Hotels and Resorts
Iberostar Hotels & Resorts has a total of 78 hotels in the best tourist regions of the Atlantic, the Caribbean and the Mediterranean. Iberostar Hotels & Resorts forms part of the inbound division of Grupo Iberostar, present in 27 countries with over 10 million tourists a year, making it the leading Spanish tourism group of companies.
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