CALICO CORNERS CHOOSES FREDERICK SWANSTON FOR RE-BRANDING CAMPAIGN Atlanta, July 2008 –– Calico Corners has launched a program to energize its product offerings and catalog and store sales with a re-branding effort spearheaded by Frederick Swanston. The 70-year-old home furnishings company –– known until now primarily as the standard-bearer of custom window treatments –– plans to increase its market share with a 2009 campaign positioning it as the “heart and soul” of the custom home furnishings market. “It’s a perfect assignment for us,” says Bill Swanston, principal at Frederick Swanston. “We’re experienced in the home furnishings category, so we understand homeowners and the desire they have to make their homes unique and a true reflection of their own personal style with custom furniture and accessories.” The Calico Corners/Calico Home assignment includes developing the new brand architecture, national print advertising, targeted direct mail and an upgraded catalog program.

CALICO CORNERS CHOOSES FREDERICK SWANSTON FOR RE-BRANDING CAMPAIGN

Atlanta, July 2008 –– Calico Corners has launched a program to energize its product offerings and catalog and store sales with a re-branding effort spearheaded by Frederick Swanston. The 70-year-old home furnishings company –– known until now primarily as the standard-bearer of custom window treatments –– plans to increase its market share with a 2009 campaign positioning it as the “heart and soul” of the custom home furnishings market.

“It’s a perfect assignment for us,” says Bill Swanston, principal at Frederick Swanston. “We’re experienced in the home furnishings category, so we understand homeowners and the desire they have to make their homes unique and a true reflection of their own personal style with custom furniture and accessories.”

The Calico Corners/Calico Home assignment includes developing the new brand architecture, national print advertising, targeted direct mail and an upgraded catalog program.