Rick Ender, named Atlanta Business Chronicle “Creative Director of the Year” and Adweek’s Best TV Copywriter in the Southeast during his first stint in Atlanta ten years ago, is back in town. He has joined Frederick Swanston as Creative Director/ Partner. Previously Rick was the founder of Ender Partners Atlanta, which grew to $20M in billings in less than six years.
For the past ten years Rick was Managing Partner & Executive Creative Director at the largest independent agency in Philadelphia. His work for the United Way of Southeastern Pennsylvania is on permanent exhibit at the Museum of Modern Art in New York City.
“I have known and worked with Scott Frederick for nearly 20 years. The agency that he and Bill Swanston have built is a model for the future. It puts senior creative strategists out front in direct collaboration with clients, to serve as “Frontline Navigators” for the brand. In these difficult economic times, this model will deliver the greatest value at the greatest possible speed,” said Ender.
For the past 15 years Rick has been immersed in the healthcare industry. First, by repositioning the Emory brand at Ender Partners, and during the past 9 years taking Virtua Health in South Jersey from a Community Hospital to a Regional powerhouse that now competes with the likes of University of Pennsylvania Health System.
“Rick’s creative talent and incredible knowledge of the healthcare category – among many others - is exactly what we we’re looking for to fuel the continued growth of Frederick Swanston,” said agency co-founder Scott Frederick. Bill Swanston added, “Healthcare is the fastest-growing segment in the marketing arena, and with the addition of Rick we are poised to take full advantage of the opportunities that lie ahead.”
_______________________________________
Frederick Swanston is a mid-sized advertising agency built to put senior creative strategists on the front lines with clients, not hidden behind layers of staff and agency protocols. Frederick Swanston clients include Bank of North Georgia, Bassett Furniture Industries, Chateau Élan Hotels & Resorts, First Commercial Bank, Exide Technologies, Turner Broadcasting Systems, Inc., and VeriFone, Inc.. More information is available at www.frederickswanston.com.