FREDERICK SWANSTON WINS MARKETING AWARD FOR BRAND CAMPAIGN FOR BIRMINGHAM BANK
ATLANTA, Sept. 26, 2006 – Atlanta advertising agency Frederick Swanston and client First Commercial Bank, Birmingham, have been awarded First Place in the Brand Campaign category of the 2006 ABA Financial Marketing Awards, presented by the American Bankers Association. The award was in the Over $1 Billion category, the largest classification in the awards.
Forty-eight banks were recognized in the national competition, now in its 35th year. The awards recognize the most impressive campaigns in branding, customer acquisition/retention marketing, internal branding and other categories. It is the first Financial Marketing Award won by First Commercial Bank, who has been a client of Frederick Swanston since 2005.
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