MORRISON MANAGEMENT SPECIALISTS PICKS FREDERICK SWANSTON TO BEEF UP CREATIVE FIREPOWER

Atlanta, July 2008 –– Desiring to match its reputation for food quality and healthfulness by bringing the same level of taste to internal and external communications, Morrison Management Specialists has tabbed Frederick Swanston to bring it a creative boost. Atlanta-based Morrison is a turnkey foodservice provider serving more than 800 hospitals and senior living communities in 41 states.

 

“Morrison is committed to a standard of quality, taste and healthfulness that meets or exceeds that found in a fine retail café or dining room,” says Scott Frederick, principal at Frederick Swanston. “They hired us to bring their promotions, collateral and customer communications up to that same standard of quality.”

 

The assignment includes promotional theme and collateral development, product and service naming, logo design and creation of a Morrison publication that reaches customers and employees.