Creative

As an agency founded by Creatives, the quality of our work is the benchmark of our success. It is the creative that the consumer will see or hear. It must be motivating. It must be exceptional. We set the agency and our clients apart through extraordinarly better creative.

Brand Strategy

If creative is the heart of the agency, then strategy is the brain. And in our process the people who actually create the work are intimately involved throughout. There is no separation between the “Suits” and the Creatives. This results in smart creative that is “on strategy” from the start.

Media

More than ever, media planning and buying must look for innovative ways to generate awareness, drive traffic and build relationships. We target not just demographics, but mindsets and motivations. We choose media the target chooses. And we optimize our clients' dollars. At Frederick Swanston, the creative culture permeates every department, including media.

Direct Marketing

We have developed and executed highly-targeted direct marketing campaigns for a wide range of clients and categories. It’s a medium we understand and often integrate into client marketing strategies.

Interactive

Interactive is an increasingly important tool in our marketing arsenal. We approach it with the same objective we have for every medium we recommend: What are the best tools available to move the needle?